Case studies and analysis from inside DSPs, ad networks, and affiliate platforms — what actually moved revenue, and why.
We were afraid that letting advertisers narrow their geo-targeting would shrink gross volume. It did narrow the targeting. But eCPM went up 32.5%, campaign lifetime grew 61.3%, and LTV jumped 270%. Here's the mechanics behind why.
Every day a media buyer runs the same loop: update costs, find zones that burn budget, blacklist them, raise bids on the ones that convert. Five platform features that shorten it, and why they drive the cost of a conversion.
AnalysisMost ad networks put the product manager in the tech department and measure the role by shipped tasks. Here's why the role should be commercial, owned by core metrics, and where a PM finds ideas that actually move turnover.
AnalysisAccount management, hunting, win-back, product, optimization, and publisher teams all say they're chasing the same turnover number. Here's why that's rarely true, and how to fix the incentives underneath it.
AnalysisAt most ad networks, 10 to 15 clients out of 45 to 50+ per manager drive 90% of revenue, yet everyone gets the same attention. Here's why that's a systemic risk, and how client segmentation fixes it.
Case studyAdvertisers blacklist zones not always because the traffic is bad — sometimes it's a pricing problem. Adding a dedicated bid per zone at AFFMY DSP produced +23% EPC and +4.7% incremental platform revenue at just 2% adoption.